Now it looks as if we are going to get "Atheist Unions" on UK University Campuses and atheist bus campaigns across Europe.
Ah well, all power to them - I doubt either initiative will sway people one way or the other. Faith or its loss are usually grown in the context of family, friends and community, not bus ads or little University cliques. Having been part of a couple of Christian Unions in my student days, I have seen several of my contemporaries lose faith once outside of the comfy clique of CU life, and several others find faith once they were out in the "real world".
And like my most people, I only read adverts to laugh or scoff at their absurdity.